Traditional Media

Sales Growth and Expectation

$1.23M

In the last 5 years, we have earned a total of $1,230,055 in revenues.

25%

In the last 5 years, we had a constant growth rate of 25%.

2-3 times

By going national, the company would be able to grow its revenue 2 to 3 times in the first 3 to 5 years with agressive marketing.

50% to 30%

In the first 2 years there will be a skipe in the growth rate, going from 25% to 50%. Afterwards, the growth rate would stabilized to a constant growth rate of 30%.

Press Releases

First Press Release

Luxe Lace: Redefining Luxury, Confidence, and Inclusivity in Lingerie

Founded in 2019, Luxe Lace emerged with a mission to empower individuals of all shapes, sizes, and aesthetics to feel their most confident and beautiful. Specializing in luxurious, sophisticated designs crafted with premium fabrics, Luxe Lace combines timeless elegance with modern inclusivity. From its humble beginnings in Brooklyn, the brand has grown into a beacon of innovation, challenging industry norms and celebrating diversity in every stitch.

Most Recent Press Release

Luxe Lace Celebrates Their First Runway Show: Five Years of Empowering Confidence

New York, New York, September 2024 — Today, Luxe Lace marks a significant milestone: 5 years of redefining lingerie through a lens of luxury and inclusivity. Since its founding in 2019, the brand has built a loyal following by prioritizing craftsmanship, sustainability, and body positivity. From achieving $1 million in sales] to launching their first runway show during New York Fashion Week 2024, Luxe Lace continues to lead the way in creating lingerie for everyone.

“This milestone is a testament to the trust and love of our customers, who inspire us to innovate and grow,” said the Founder. “We’re excited for what’s to come as we continue to empower individuals to embrace their beauty.”

National Expansion Press Release

Luxe Lace Goes Nationwide: Bringing Luxury Lingerie to Every Corner of the U.S.

New York, New York, December 2024 — After five years of serving a passionate customer base locally, Luxe Lace is thrilled to announce its expansion to a national market. Starting January, the brand’s signature blend of luxurious design and inclusivity will be available coast-to-coast through their online store and every big mall in the U.S.A.

“From the beginning, our mission has been to make every person feel confident and beautiful,” said the Founder. “Expanding nationally allows us to share that mission with more people, ensuring that luxury lingerie is accessible to all, regardless of size, shape, or aesthetic preference.”

Future Press Release

Luxe Lace Partners with Lady Gaga to Launch Exclusive Lingerie Collection

New York, Newy York, September 2025 — As part of its national expansion, Luxe Lace is excited to announce a collaboration with Lady Gaga. Together, they have designed an exclusive lingerie collection, Chromatic Embrace, which celebrates bold confidence and timeless elegance.

“Collaborating with Lady Gaga was a natural fit,” said the Founder. “[They] embody the values of inclusivity and empowerment that are central to Luxe Lace. This collection represents a shared passion for celebrating individuality and style.”

Lady Gaga added, “I’ve always admired Luxe Lace for its dedication to creating beautiful lingerie for everyone. I’m thrilled to bring my vision to this partnership and help others feel amazing in their own skin.”

Print Ads and Magazine Covers

In the last 5 years, we have seen a 10%-15% increase in store visits per ads, with a 20%-25% increase from specific promos. We've has a 40%-50% increase awareness locally thanks to these ads and even contributed 8%-12% of our annual revenue. Our ROI is of 4:1 thanks to all the ads and the appearences in local magazine covers. These magazine covers gave us a 30% increase in social media and inquiries and a 15%-20% uplift in website traffic. Months with appearences had 20%-25% higher sales in average and 30%-35% of new customers learned about the brand thanks to these covers.

With a national expantion, the brand could be featured in bigger magazines such as Vogue and cosmopolitan. These could provide an estimated reach of 10%-15%, which would be around 1.5-2 million people per issue. There would be a 20%-30% increase in online sales and 20,000-50,000 new customers since 10%-12% of fashion customers learn about brands through national magazines. Our ROI would now become 2:1 to 3:1, with strong returns from aspirational audiences. Furthermore, appearing in the covers of these magazine would earn us the seal of approval and elevate our status. There would be a 50%-100% increase in our social medias and a 20%-30% growth in website traffic. Lastly, a 40%-50% increase in online sales during months where we appear in high-profile convers.